Tired of Obsessing Over Food?
You’re Not Alone.
It’s NOT Your Fault.
You CAN break the cycle!

Yo-Yo Dieting - Emotional Eating - Binge Eating.
Break the cycle and find TRUE freedom around food.

The Eating Freely™ Program was developed over 12 years of working with adults JUST LIKE YOU.

Hi, and welcome. I'm Emma.

If you’ve found your way here, it’s probably because you’ve spent years—maybe decades—on and off diets.

You’re not lazy. You’re not lacking in willpower. And no, you’re not broken.

You’re just stuck in a cycle that was never designed to work for you.

Over many years you’ve done Weight Watchers. Slimming World. Calorie-counting apps. Meal-replacement programs or liposuction. Maybe you've tried, or thought about medication. You’ve followed all the rules - only to find yourself back in the same place.

Secret snacks after the kids go to bed.

Chocolate you can’t stop thinking about.

Guilt.

Shame.

The “good” clothes collecting dust in your wardrobe.

It’s exhausting, isn’t it?
What If You Could Finally Break Free?

Imagine waking up and not thinking about food all day.

Imagine eating a meal without the soundtrack of guilt.

Imagine reclaiming your energy, your confidence, your identity - yourself! - after years of putting everyone else first.

Our program was created specifically for women just like you - women who are ready to break the emotional eating cycle for good.

Not through another diet.

Not through willpower.

But through a proven, structured, evidence-based process delivered by trained specialists in emotional and binge eating.

This Isn’t Just About Food.
It’s About You.

Over the course of our program, you’ll:

✅ Understand your cravings — and stop them controlling you

✅ Learn why "just eat less" never worked - it was never about willpower!

✅ Break up with binge eating, and feel FREE to let it go

✅ Lose the brain fog, sleep better, feel better and have more energy

✅ Enjoy food again

✅ Talk more kindly to yourself in your mind.

This isn’t a quick fix.

It’s the last program you’ll ever need — because we help you heal the real reason food has had such a grip on you for so long.

You're never too old.
It's never too late.
And you DESERVE this.

Work 1:1 with an
Eating Freely Coach

Work 1:1 with a Licensed Eating Freely Coach, either in person or online depending on your location.

Our Coaches can offer different levels of support depending on what you want, need and can afford.

- 3 month program of 1:1 sessions
OR
- our 'hybrid' program which combines our signature online program with limited 1:1 sessions.

Chat with a coach with no obligation to see what would work best for you.
Work with a Licensed Eating Freely Coach

Buy the Card Deck and ebook

These cards will help you to:

- Uncover true roots of emotional eating.
- Focus on what is maintaining your emotional eating.
- Help you break the cycle of yo-yo weight loss / gain.
- Understand the Four Energies you need to harness and control to change your relationship with food, and yourself.

The cards and accompanying ebook walk you through tried and tested therapy techniques to break the cycle of emotional and binge eating, lose weight healthily and permanently without dieting, and finally feel good about your body!
Get the Card Deck and ebook

Award Winning, Evidence Based Support.

The award-winning Eating Freely™ Program is NOT a weight loss program, it is a GUILT loss program.

This structured, proven program combines four pillars of support to ensure you have everything you need to finally break free from emotional and binge eating – FOREVER!

Pillar 1: 

CBT tools


CBT (cognitive behaviour therapy) is recognised as one of the most effective forms of therapy for disordered eating.

Our CBT tools are practical and easy to use. They will help you significantly reduce bingeing, emotional eating and overeating episodes

Pillar 2: 

Nutritional Rehabilitation

Your gut needs help! Brain fog, hormones, poor sleep, low energy - just some of the consequences of binge eating.

We'll make all this better, AND help you let go of all the confusing ‘food rules’ you’ve gathered up over the years!

Pillar 3: 

Neuroscience

It's really not you, it's your brain!

Neuroscience will teach you how your brain works, about the autopilot of unhelpful eating, and how you can stop this from happening.

When you become consciously aware of the cycle, you CAN break it.

Step 4:
Mindfulness & Self-Compassion

Mindfulness & Self-Compassion brings you back into the present moment, where you can choose to behave differently.

Letting go of what no longer serve you is key - when you can practice good self-care mindfully in the moment, everything changes!

Hear from others who have taken our program:

There were many eye-openers throughout this program. I really appreciated the practical tools introduced to me during the video sessions. Particularly interesting to me were tools such as the "Halt" charts and the Delay/Distract/Decide method. These are tools which I still use today.

During my 1:1 sessions with my coach, I particularly appreciated the way she managed to get me out of my "tear attacks" with her calm, understanding, supportive, yet clear and direct way of questioning and explaining.

This program is completely different to anything else I have ever done and it has been a revelation to me.
I’ve learned to be happy in my own skin and break the cycle of eating and being upset with myself and then eating again! You've taught me that a lapse is just that. A temporary thing and now I can draw a line under a bad day or a bad week and get back on track.

My weight and food and self-confidence was ruining my life and now I feel like I can take on anything and be happy and successful. Thank you!
My thoughts about food and exercise were completely turned around during the time I did this program. It's amazing to think back to that difficult, regimented period of time in my life and compare it to how I deal with the same everyday situations I encounter now.

Just four months after I first walked into the cosy consultation room I cycled from Croatia to Athens with my boyfriend - a spectacular experience that I wouldn't have been able to complete without the support and guidance I got from my coach.

Thank you ever so much!
I think the range and breadth of the program was excellent. I really appreciated the fact it wasn't focused on weight. It was focused on health and well-being. The Eating Freely team, they really know the complexity of binge eating disorder.

I would say there has been a 75% drop in binge eating, the program has definitely helped with that. I've taken it all on board and I've lost weight because I've not been binge eating. But the good thing is the losing of the weight has come as a byproduct of not bingeing. It's not been any conscious effort to lose weight, if you know what I mean.

I'm focusing much more on health and well-being, not weight and weight loss, and that that feels very liberating to ditch the pressure to lose weight.
My original issue was not binge eating, more a very unhealthy relationship with food, my body and therefore myself, which causes me constant anxiety, distress and guilt. For most of my life my issue was not feeding myself properly, and then I was suddenly in a situation where I was overweight and realised I was suffering with depression and anxiety. I had been for years without knowing it.

I learned that what I needed to do was learn to accept and like myself physically – body size, fat and shape as I was at that moment instead of focusing in on food and eating habits which I had always been doing – even though it never worked.

I found the coaching enormously helpful, it finally clicked that this is an inside out job, and I am very glad I invested in it. It joined so many dots for me. I’m going to keep going and I am excited to see what might happen – I haven’t felt excited about my life for many years – this is a new experience and I’m very happy to have it.


Emma Murphy MIACP,
Disordered Eating Specialist Psychotherapist and Trainer

Meet our founder, Emma Murphy MIACP

Emma Murphy started working with disordered eating clients in 2009 - 4 years before Binge Eating Disorder was identified as a serious condition affecting millions of adults worldwide.

Emma's clients were desperate for help. They had spent YEARS yo-yo dieting, going to the gym, paying for personal trainers, trying every mad and bizarre diet and meal supplement plan going... without EVER getting to the root of the issue - the true, deep triggers that kept them trapped in a cycle of emotional & binge eating.

Through working with many hundreds of clients – women and men from 18 to 60,
working 1:1, in groups and on workshops, Emma developed the Eating Freely™ Program. Every session, every resource and every reading recommendation has come from REAL client feedback.
Work with a Licensed Eating Freely Coach

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