Build a meaningful practice - full or part time

for real practitioners who want to build a successful practice with purpose!

Are you a dedicated health professional feeling undervalued, overwhelmed, and needing support to build your own practice?

Perhaps you're a therapist drowning in insurance paperwork, a health coach stuck in a low-paid digital health startup, or a nutritionist struggling to find consistent clients.

You love the work you do, the impact you make, but the financial and emotional toll is burning you out.

You long to have your own private practice but the marketing-and-getting-enough-clients piece is scary!

We understand. You didn't become a practitioner to become a marketing guru, a sales expert, or a content creator. You became one to help people, to make a difference, and to build a meaningful career.

You DESERVE to get paid properly for the great work you do, and the positive impact you have on people's lives.

What if you could build a thriving, purposeful part-time practice that earns you up to $50,000 a year in additional income, without burning out, without aggressive selling, and without giving up your salaried job (unless you want to)?

Welcome to Practice with Purpose, the 12-week hands-on coaching program designed specifically for health coaches, nutritionists, and therapists who are ready to transform their passion into a profitable, manageable, and deeply fulfilling part-time practice.

This program is for you if:

  • You're a licensed therapist, nurse coach, or nutritionist working full-time, but dreaming of building something solid on the side.
  • You're a psychotherapist or counsellor with years of experience, but feel invisible online and struggle to attract ideal clients.
  • You're tired of ads for one-size-fits-all strategies that tell you to quit your job with no plan, or try to sell you into a '6-figure business' model that feels inauthentic.
  • You want to make a significant impact in your community and build a legacy, but you're unsure how to translate your expertise into consistent income.
  • You value integrity, client-centered work, and ethical marketing, and you're looking for a path to financial stability that aligns with your values.
  • You're ready to get serious about your practice, but you lack a clear roadmap and the energy to DIY everything.


This program is a hands-on, practical experience where you will be taking action weekly to build your successful practice.

We give you everything you need to confidently develop and sell a specialist, signature program to clients.

When you join and work the program, you WILL have clients signed up for your signature program before the full training is completed!


Lynette Grashuis, NBC-HWC Health Coach, Illinois.

"I found the Practice with Purpose course created by Emma to be a valuable training. I’ve attended multiple free webinars by marketing specialists and creators but there were always at least three things missing - they don’t answer all of your questions, there’s no weekly accountability, and there are far too many other people vying for the promoter’s attention.

Emma’s course is comprehensive and really digs into each topic over the course of weeks, not an hour. The tasks we were given to complete at the end of each call were well thought out and genuinely thought provoking. Reporting back on your progress the following week allows the opportunity for Emma and others in the group to give feedback and suggestions that are insightful - no phony cheerful auto responses. You get ideas and learn from what others present. These are great brainstorming sessions. The number of practitioners on the program is capped to ensure everyone gets all the individual support they need.

Emma finds a balance between making the calls fun and laid back while maintaining a professional touch. She’s down to earth with a self-proclaimed “give a hug along with a kick in the pants” approach. You’ll find yourself motivated to improve your game and follow through. She genuinely wants us all to succeed."

Why Choose Practice with Purpose?


We know how challenging it is to navigate the business side of building a thriving health practice. Our founder and CEO, Emma Murphy, has walked this path herself.

With over 12 years of experience running her own busy private practice as a Psychotherapist, and training other practitioners since 2017, Emma understands the unique struggles and aspirations of health professionals.

🌟 Emma first grew her own specialist practice as a disordered eating specialist, learning firsthand the power of niching and focused marketing.

🌟 She then leveled up, not by chasing 6-figure hype, but by training other practitioners, sharing her practical, real-world strategies.

🌟 Leveling up again, Emma licensed her Eating Freely signature program, building a global network of specialists.

Today, with over 85 Licensed Practitioners and three licensed health organizations across more than 10 countries, Emma has grown Eating Freely to be the world's leading network of emotional eating and binge eating disorder specialists.

So Emma has walked her talk when it comes to growing a practice by niching, marketing and scaling a health and wellness business!
"There's a saying I have to remind myself of regularly - "New level, new devil!" - growing a successful business means continuously moving out of your comfort zone, learning new skills and being committed to getting better at what you do - from both a clinical AND a business perspective.

If you had told me in 2009 when I started out as a solo general therapy practitioner, that I would become a specialist in emotional and binge eating, train over 3,000 practitioners and have my own licensed program I genuinely would have laughed you out of the room.

By pushing myself to do hard things, AND most importantly invest and reinvest in myself and my practice as I went to get guidance from others who had gone before me - I have come far further than I would have ever dared imagine.

The only thing between you and the (currently) unimaginable is the word "yet".
Emma Murphy MIACP - Founder and CEO, Eating Freely


Emma has grown the world's leading network of emotional and binge eating specialists, out of her own practice that started part time in 2009.


3,000+

Masterclass attendees

300+

professionals trained as emotional eating specialists

80+

Licensed Eating Freely Practitioners

10+

Countries

By the end of the Practice with Purpose program
you will have:

  • A clear 1-3 year vision: Set precise goals for your practice, including income goalss, with a step-by-step plan to achieve them.
  • Your custom marketing blueprint: An easy-to-follow marketing plan that feels authentic to you and attracts your ideal clients without feeling 'salesy' or 'icky'.
  • An effective, client-attracting website: Create a website that works for you 24/7, showcasing your expertise and converting visitors into enquiries.
  • Confidence in selling: Overcome your hesitation around promoting yourself and your services with ethical, effective strategies.
  • An efficient, authentic sales process: Master discovery calls and free consultations that convert, building genuine connections without compromising your integrity.

What's included in the Practice with Purpose Program?

LIVE WEEKLY GROUP CALLS

Start: Thursday 25th September
Finish: Thursday 18th December

Call times:

3-4.30pm (Ire/UK)
10 - 11.30am EST
7 - 8.30am PST
SELF-PACED LEARNING

12 sessions, unlocked weekly
3 video modules per session
Slide downloads
Worksheets & client resources
Time commitment:

1.5 - 2 hours per week for self-paced learning
1.5 hours per week for live calls
PRACTIAL ACTION

Get stuff done!
Worksheets and tasks to complete
Accountability buddy pairs
Build while you learn


1-2 hours per week dedicated to completing tasks that move your practice forward.

Ready to Transform Your Practice?

Join us, work the program and you WILL have clients signed up for your signature program before we finish - our training more than pays for itself!


Fee: $1295.00

Starts September 2025

We take a maximum of 12 practitioners on each group.
We are committed to giving personalised support to every practitioner on our programs.

It is unusual for a training like ours to guarantee a return on your investment in our training, but we do exactly that.

You'll complete this training with a structured, specialist program to offer clients, and just 2 new clients will more than recoup your training fee! 

Program starts Thursday 4th September. Weekly live calls are every Thursday.

 

Pay in full:

Secure your Place Now!

What Makes Practice with Purpose Different?

Unlike many programs that promise overnight millions or require you to abandon your current life, Practice with Purpose offers a realistic, ethical, and sustainable path to building a thriving part-time practice. We don't believe in 'hustle culture' or 'icky selling.' Instead, we focus on:

 

  • Manageable Marketing: Simple, effective strategies that attract your ideal clients without requiring you to become a social media influencer or tech wizard.
  • Simple Systems: Streamlined processes for client intake, scheduling, and finances that free up your time and reduce administrative burden.
  • Ethical Selling: Learn to confidently communicate your value and enroll clients in a way that feels authentic, respectful, and aligned with your professional ethics.
  • Burnout Prevention: Design a practice that supports your well-being, allowing you to make a significant income without sacrificing your personal life or current employment.
  • Community & Support: Join a diverse, values-aligned community of fellow practitioners who understand your journey and offer invaluable support and insights.
  • Expert Guidance: You'll learn from Emma's proven experience in building a successful, niche practice from the ground up, without any hype or fluff.
  • Tech Support: Emma's tech guy of 10 years will be providing hands-on support for all things technical! From mailing lists to using AI CORRECTLY to become your marketing assistant - we are covering it all!




Grab a cuppa and watch my 18 minute video on starting and growing your part or full time practice!


Copyright 2026 Eating Freely Ltd. - All Rights Reserved