The "Anti-Marketing" Revolution for Health Coaches, Therapists and Nutritionists

Fill your practice with 15-20 clients a week
with no hard selling!

Are you a health professional struggling to fill your practice with regular clients?

  • Do you find it hard to get clients for your service?
  • Are you dithering about niching down vs helping everyone?
  • Are you constantly worried about earning enough money to meet your bills and overheads?
  • Are you confused by marketing - so you do nothing?
  • Do you struggle with charging people money for what you do?
  • Does 'closing the sale' on discovery calls feel icky to you?
  • Have you already spent hard earned money on 'high ticket' masterminds or marketing programs - that just DID NOT WORK?
  • Is your regular online search 'how to get more coaching clients' or 'how to get therapy clients'?
  • Are you ready to commit to doing what works to grow your therapy, nutrition or coaching practice?

Private Practice Growth
1-Day Immersive Workshop

You want to help people feel better, but to get your diary filled up, you REALLY need a simple marketing system that actually works for people like you.

The Practice Growth Program distills over 15 years of clinical experience and 7 years of training practitioners worldwide into one powerful program. I've been where you are, and I know the blocks!

Stop searching for 'how to get coaching clients' or 'how to fill a therapy practice' - because the marketing bro's and guru's who have those keywords sewn up? They've never worked as a therapist or coach themselves!

There are issues in our work that the marketing folks don't understand. Ethics. Trauma. The importance of guardrails. As ethical practitioners, we cannot and should never 'hard sell' anyone our services!

Our Practice Growth Program isn't marketing.

It's Anti-Marketing - authentic messaging for ethical professionals who want to help more people, earn well, and stay true to their values.

Hi, I'm Emma.

I'm a therapist, trainer and CEO of Eating Freely - the World's leading network of emotional eating and binge eating disorder specialists.

I didn't get here by accident.

I sat in the therapist's chair for over 12 years, supporting hundreds of clients to overcome emotional and binge eating.

I've lost count of the number of workshops I ran, and I have supported hundreds more clients through group programs.

I've also had epic fails - retreats that never went ahead, running a group with 2 people in it, and shlepping into my rented room every Friday for just one client. (Friday became my admin day a LONG time ago!)

So I KNOW what it's like to build a practice from scratch - the uncertainty, the financial pressure, the overwhelming marketing advice that never quite fits the sacred nature of our work.

For the past 7 years, I've been teaching our licensed professionals how to market authentically, and I'm still seeing the same challenges over and over again. Passionate, skilled practitioners who are brilliant at their work - but struggle to get clients. Ethical, committed professionals who've invested everything into their training but have no clear path to building a steady practice that PAYS.

That's why I created Private Practice Growth. I have taken everything I learned from building my own thriving practice and training hundreds of practitioners, and it is now available to all committed, ethical professionals who want to help people without getting overwhelmed by marketing.

... and not only that, but

I've spent most of this year distilling all of my experience in marketing into an app. Harnessing the power of AI, we can now do in ONE DAY what used to take MONTHS to achieve.

WHAAAAAT?

Yup.

    • Verify your niche size
    • Choose your annual income goal, and use the calculator to instantly confirm how you can hit it - you can map it out to actual offers and available hours
    • Identify your IDEAL, BEST client for your niche program
    • Design your 12 week signature program for your ideal client, in your niche, using ALL your current training and skills

.... and all the other cool stuff listed below - in ONE day, using technology to remove ALL the overwhelm.

You're welcome. 😊

What this immersive day gives you

By the end of the workshop, you will walk away with:
✅ A validated niche you can stand over

✅ Your detailed Ideal Client avatar (language, pain points, motivations)

✅ A complete 12-week signature program

✅ A clear, personalised visibility plan so you show up online

✅ A simple, effective lead magnet

✅ An outline sales page that doesn't feel salesly

✅ A consultation flow you can use immediately

✅ AND a fully populated Practice Growth Hub app account with everything stored, ready to deploy and keep using after training ends!
Remember the old days of in-person training? Me in action back in 2018!

Meet Lynette, one of our Licensed Eating Freely Practitioners!


Lynette Grashuis, NBC-HWC Health Coach, Illinois.

"I found the Practice Growth Program created by Emma to be such a valuable training. I’ve attended multiple free webinars by marketing specialists and creators but there were always at least three things missing - they don’t answer all of your questions, there’s no weekly accountability, and there are far too many other people vying for the promoter’s attention.

Emma’s course is comprehensive and really digs into each topic over the course of weeks, not an hour. The tasks we were given to complete at the end of each call were well thought out and genuinely thought provoking. Reporting back on your progress the following week allows the opportunity for Emma and others in the group to give feedback and suggestions that are insightful - no phony cheerful auto responses. You get ideas and learn from what others present. These are great brainstorming sessions.

Emma finds a balance between making the calls fun and laid back while maintaining a professional touch. She’s down to earth with a self-proclaimed “give a hug along with a kick in the pants” approach. You’ll find yourself motivated to improve your game and follow through. She genuinely wants us all to succeed."
"There's a saying I have to remind myself of regularly - "New level, new devil!" - growing a successful business means continuously moving out of your comfort zone, learning new skills and being committed to getting better at what you do - from both a clinical AND a business perspective.

If you had told me in 2009 when I started out as a solo general therapy practitioner, that I would become a specialist in emotional and binge eating, train over 3,000 practitioners and have my own licensed program I genuinely would have laughed you out of the room.

By pushing myself to do hard things, AND most importantly invest and reinvest in myself and my practice as I went to get guidance from others who had gone before me - I have come far further than I would have ever dared imagine.

The only thing between you and the (currently) unimaginable is the word "yet".
Emma Murphy MIACP - Founder and CEO, Eating Freely


Emma has grown the world's leading network of emotional and binge eating specialists, out of her own practice that started part time in 2009.


3,000+

Masterclass attendees

300+

professionals trained as emotional eating specialists

80+

Licensed Eating Freely Practitioners

10+

Countries

Ready to Transform Your Practice?

Let's spend the day together, and finally get your marketing under control!

Program Value:

Your Fee

Secure your Place Now!

Register now, be one of our FOUNDING members and
get ready to GROW in 2026.

Block your diary, We go live on Friday 23rd January 2026

You’ll finish this training with a structured 3-month Signature Program ready to offer your clients — and just one new client will 2 - 3X your investment!

What you'll get:

A full 1 day live intensive bootcamp, online

Full access to our proprietary Practice Growth App

 2 week's live support from Emma and your group via our online community

A final check in and showcase call, to celebrate everything you achieved in just TWO WEEKS.

 3 month's FREE access to our comprehensive Practice Growth Program AND app so you can keep going when we finish live training. 

Total value: $1495.00 

Your 'First Mover' advantage:

Be part of the very first group outside the Eating Freely network and join me in January for just $495!

As a Founding Member, you’ll also receive 3 months of free access to the Practice Growth App - your ultimate toolkit for building a thriving, well-paid private practice.

As the Founding group, places are strictly limited to 8 practitioners, so you get all the 1:1 support and feedback you need!

Secure your Place Now!

Why this matters

Let me ask you a slightly uncomfortable question:

How much are your empty slots costing you every week?

If you have 3 empty spaces, and you charge €80/£70/$100 per session…

That’s $300–$400 a week - or more? walking out the door.
Every week.
For months.

And here’s the kicker:

Most practitioners know they need a niche, a clear offer, a lead magnet, a website that makes sense, a proper consultation process…

They just don’t know how to do it without:

  • feeling like they’re “targeting” vulnerable people

  • worrying it’s unethical to “market themselves”

  • getting overwhelmed with tech

  • spending thousands on generic business and marketing programs that NEVER fit what they want

  • or falling down a Canva/Instagram rabbit hole and crying into a cup of tea

This workshop fixes all of that

In ONE DAY.

Without needing a second mortgage - it's $495.

And if you fill just three empty slots with three clients for your new 12 week signature program at $1200 - $1800?

That's pretty much a 10X return on your investment.

It's pretty simple. 

Duration: 1 Day Insensive Bootcamp plus 2 Weeks Online Support

⚠️ Heads up!⚠️

This isn’t a passive, sit-back-and-listen course — it’s a hands-on, action-driven program designed to move your practice forward in JUST ONE DAY.

You’ll be guided step-by-step to build, price, and confidently sell your own specialist Signature Program — one that delivers real results for clients and a strong return on your investment.

At $495 - how many clients do  you need to enrol on your new, 12 week signature program that I recommend you charge at least $1,495 for? That's pretty easy math....

What's included in the Practice Growth Program?

LIVE 1 DAY IMMERSIVE WORKSHOP

Friday 23rd January 2026

Live call times:
3-9pm (Ire/UK)
10am - 4pm EST
7am - 1pm PST


2 WEEKS of PRACTICAL ACTION
Get stuff done!

Worksheets and tasks to complete

Accountability buddy pairs

Build while you learn

Tech support from our Tech Guy

Ongoing input and feedback from Emma

Feedback and encouragement from your group
POST TRAINING SUPPORT

8+ recorded sessions, breaking down everything we covered in training

Full access to the Practice Program Growth App - which does all the heavy lifting for you!

- create a comprehensive Ideal Client Profile
- create a Signature Program
- create Lead Magnets for your website
- create a sales page for your new program
- check your online findability

.... and much more!
(Relax, we're going to get most if not all of the above done on our 1 day bootcamp - all you'll be doing afterwards is tweaking)



Watch my recent You Tube video on growing your practice the RIGHT way!

Then sign up and join me to GROW in 2026.

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