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As a health, wellness or nutrition coach, you will know that many clients use various forms of ‘numbing out’ when they feel unable to deal with a situation, a person or even a difficult feeling. From TV to shopping to alcohol – there are many ways clients can avoid what they do not want to deal with.
With food however it is different, for two important reasons:
Unlike alcohol or other coping strategies, we cannot abstain from food, we cannot give it up. Food is not only a central feature of life, it can actively support healthy living or actively contribute to unhealthy living.
US statistics show that healthcare costs for obesity related problems now outweigh the costs of smoking related healthcare.
The addiction/abstinence model does not work with food, and it REALLY does not work for clients with binge eating disorder – in fact it triggers bingeing! You need a different approach to support emotional & binge eating clients. Equally, diets or any form of restriction or cutting out of food groups does not work either, it also triggers binge eating episodes!
Developed over 10 years experience of working exclusively with this client group, the Eating Freely Program comprehensively supports clients to finally find true freedom around food, forever. Once you know how to work correctly and effectively with emotional and binge eating, you will see a significant difference in your clients adherence and outcomes.
Over time, a disordered relationship with food and the health/weight impacts become a problem in and of themselves, which need to be specifically addressed.
Over time, disordered eating results in low mood, high anxiety, hormone imbalance, poor gut health and other health issues.
The binge eating itself also becomes habitual and automatic, embedded in the brain as a coping strategy so it will never simply disappear with more ‘willpower’. Your client’s brain is overriding their conscious desire to stop binge eating all day long, this is why so many clients fail at dieting.
When you and they understand both the neuroscience AND the emotional connections to their eating, it is a game changer for both of you.
The Eating Freely Program separates food from feelings, and also separates the past from the present, allowing clients to move on, free from old patterns of coping that no longer work for them.