They've got a prescription, they're losing weight, the food noise has stopped, and for the first time in years, they feel like something is finally working.
So why would they book a session with you?
This is the reality right now for health coaches, nutritionists, dietitians, therapists - anyone whose work touches food, weight, body image or lifestyle. Whether your niche is menopause support, emotional eating, pre-diabetes and diabetes remission, gut health, or general wellness coaching, the entire landscape has been fundamentally changed with the large scale rollout of GLp-1 medication.
Clients who used to come to you for nutrition plans, accountability, lifestyle support - they're walking away with a weekly injection and a telehealth check-in. Job done, apparently.
We recently asked 813 practitioners what their single biggest challenge is when working with GLP-1 clients. The answers were telling.
Read those again. Because what practitioners are really saying is: my clients don't think they need me.
Since we launched this training, we've had well over 1,000 practitioners take our free masterclass. When they register, we ask them what their single biggest challenge is when it comes to working with weight management and GLP-1 medication.
Here's just a tiny sample of what they say in their own words:
I've been following a woman on YouTube who's documenting her tirzepatide journey. A few weeks in, she posted a video called "Food Noise Is Gone... So Why Am I Still Eating?"
And in it, she said something I've been trying to get through to services for years: "Emotional eating and food noise are not the same thing."
Exactly.
A few weeks later, she posted again. She'd had a rough week. Online comments got in her head. She said: "I started talking meaner to myself than these women were talking to me in the comments. And I just did what I know best, I guess, when I don't know how to handle an emotion, and I started eating."
She contacted her prescriber that evening. Their response? Increase the dose.
That is the standard of care right now. Treat the symptom. Ignore the cause. Put a bandaid on the emotional eating.
And the comments section under her videos? Full of people saying the same thing:
These are real people, in real time, searching YouTube and Reddit for help. They don't have a coach. They don't have a therapist. Their prescriber's only tool is the dose dial, and beyond that, nobody is offering them anything. They are completely unsupported.
This is your new client base. They are already looking for someone who gets it. They just don't know you exist yet - and right now, you probably don't know how to reach them either. This training fixes both problems.
Most GLP-1 training out there right now is purely clinical. Half-lives, titration schedules, side effects. And whilst that's useful, it doesn't help you when a client is crying in your office because they miss the comfort of bingeing. Or when someone is restricting to dangerous levels while their doctor praises them for continuing to lose weight.
The old model of "eat less, move more, here's a meal plan" is dead. The new model requires you to understand the psychological vacuum left when food noise stops, risks of compulsion transfer, screening for underlying disordered eating - both pre-existing and triggered by the impacts of GLP-1 medication, and how to support someone whose primary coping mechanism has been chemically removed with no thought to the trauma that underpins that coping strategy.
This is a highly practical and implementable training. Every module gives you something you can use with your very next client.
"The Eating Freely training course is one of the best I've ever taken. The teaching was top notch - insightful, practical and delivered with so much compassion. As a physician, I appreciated the evidence-based nature of everything we learned. As a health coach, I started applying the tools with clients during the training, and they experienced huge breakthroughs."
This training is worth every cent! I have gained a lot more in this course than any other course I have done, which have all been more expensive. It's given me the ability to really understand health and food relationships from a whole new angle.
This education has spoken to me SO much. I've raved about it to my existing physical activity clients and participants, my family, my friends, funders and - unexpectedly - to myself! I know we will all help so many people overcome life-long challenges, forever.
I thoroughly enjoyed this course and would definitely recommend it. It really gave me a space to reflect on how we work with clients and the challenges that they face in the GLP-1 age.
As the prescribing guidelines continue to evolve and these medications are opened up to more people, it is increasingly important for us as practitioners to understand the wider landscape and implications of not just the medications but the psychological scaffolding that is essential for client well-being and this course provides exactly that.
Emma’s training style is compassionate and approachable; the self-paced learning enabled me to work around other commitments and take time to reflect on how I work with clients going forward
The Eating Freely training program called Ethical Weight Management and GLP-1 support offered by Emma Murphy and her team is very well organized and comprehensive in its coverage of how to work with clients who have decided to use GLP-1 drugs and those who suffer from emotional eating and other disordered eating.
Emma presents the information in a clear and concise way and provides additional tools to use along with clients to deep dive into client behaviors and motivation.
After completing the course, I felt much better prepared to serve my clients who have nuanced relationships with food and may have chosen to get assistance from GLP-1 medication. I highly recommend the program.
This is a comprehensive, challenging, and highly practical programme. It carries 12 Continuing Education credits and is an NBHWC approved Continuing Education training.
I've been doing this work for almost 20 years. I'm a psychotherapist, an eating disorder specialist, and the founder of Eating Freely. Both myself and my team of trainers have trained over 400 practitioners across more than 10 countries to specialise in emotional eating and binge eating disorder and the programme they now deliver has been independently evaluated with published outcomes research through Leeds Beckett University. We've delivered short masterclasses to thousands more, and most recently 813 practitioners have taken our Ethical Weight Mangement and GLP-1 Support masterclass - maybe you are one of them! This tells me that practitioners like you NEED this training to feel properly equipped when supporting clients.
I built this training because I'm genuinely frustrated about what is happening in weight management right now. The walls between 'health', 'nutrition', 'mental health' and 'medicine' are failing clients and practitioners alike. People are being handed a life-changing medication with zero psychological support, and practitioners like you are being left to deal with the fallout without the right tools.
I recently collected over 700 patient lived-experience comments across YouTube and Reddit - ahead of the Penn University AI study that analysed 400,000 posts and confirmed exactly what we've been seeing in practice. These signals - easily captured if anyone cares to look - tell us the REAL stories of people taking these medications. Services just aren't listening.
This training is everything I know, structured so you can implement it immediately. It's designed to be challenging, comprehensive, and above all practical. I'm looking forward to working with you.
Health coaches, nutritionists, dietitians, therapists, counsellors, psychologists, physicians, nurses - anyone working with clients whose relationship with food, weight, or body image is complex. Particularly relevant if you're seeing clients on GLP-1 medications and feeling uncertain about your role.
Yes. This training is specifically designed for practitioners outside the Eating Freely network. No prior EF training required.
It's more relevant to you than to prescribers, honestly. They handle the medication. You handle the human being taking it. This training teaches you how to do that safely and effectively - and how to position that expertise so clients actually seek you out.
Six months from the date you enrol. I recommend setting aside a specific day each week to do 1-2 modules - no more than that. Allow the learning to integrate into your practice as you go.
A maximum of 2 hours a week for your self-paced study - and that includes asking any questions you have in the community. If you're really committed to this way of working and wanting to go deeper, add an additional hour a month for our Live Q&A sessions.
A combination of multiple-choice quizzes, self-reflection submissions, and progressive case study analyses. No exam. Assessment is built into each module so you develop competence as you learn.
We're talking about trauma, eating disorders, and weight stigma. It can be heavy. If you're triggered, take a break, reach out to me in the portal, and if it would help I can refer you to one of our licensed practitioners for a session or two to debrief.
This enrolment is a single-person licence for your own professional development. If you want this delivered to your team or organisation, contact me directly - we do bespoke organisational packages.
More people are being prescribed GLP-1 medications this month than last month. With the recent arrival of the new oral pill those numbers are going to sky rocket.
And in a few weeks or months, a significant number of them are going to hit the wall - the food noise is gone but the emotional eating isn't, the weight loss has stalled, the shame is back, and their prescriber's only answer is "go up on the dose."
Those people need a practitioner who understands what is actually happening. Who can work with the psychology, not just the physiology. Who has the tools, the training, and the confidence to help them through it.
That practitioner can be you. This training is how you get there.
Copyright 2026 Eating Freely Ltd. - All Rights Reserved