How health coaches, nutritionists and therapists fill their practice with ideal clients in 12 weeks...

without running paid ads or icky selling!

Are you a health professional struggling to fill your practice with regular clients?

  • Do you find it hard to get clients for your service?
  • Are you dithering about niching down vs helping everyone?
  • Are you constantly worried about earning enough money to meet your bills and overheads?
  • Are you confused by marketing - so you do nothing?
  • Do you struggle with charging people money for what you do?
  • Does 'closing the sale' on discovery calls feel icky to you?
  • Have you already spent hard earned money on 'high ticket' masterminds or marketing programs - that just DID NOT WORK?

Become the specialist you deserve to be
- busy, transforming clients lives, stress free!

Our "Confidence to Practice!" training program is designed specifically for therapists, health coaches, and nutritionists who are ready to take their practice to the next level. This 12-week program is highly practical and hands-on, ensuring you not only learn valuable skills but also implement them as you go.

Each week, you'll have both recorded modules to follow, and live group sessions where we cover essential topics such as goal setting, defining your ideal client, and creating a signature service. Between sessions, you'll complete practical exercises and tasks, immediately applying what you've learned to your practice.

By the end of the program, you will have:

  • Set clear 1-3 year goals for your practice, including financial targets, with a plan to achieve them.
  • Developed an easy to follow marketing plan tailored to you.
  • Clearly defined your ideal clients, what you offer them, and how to communicate effectively with them.
  • Created an effective website, that works for you 24/7.
  • Gained confidence in marketing and selling your services..
  • have an efficient sales process for discovery calls that convert - that never feels icky or salesy!


WARNING!



This program is a hands-on, practical experience where you will be taking action weekly to build your successful practice.

We give you everything you need to confidently develop and sell a specialist, signature program to clients.

When you join and work the program, you WILL have clients signed up for your signature program before the full training is completed!


Lynette Grashuis, NBC-HWC Health Coach, Illinois.

"I found the Confidence to Practice course created by Emma to be a valuable training. I’ve attended multiple free webinars by marketing specialists and creators but there were always at least three things missing - they don’t answer all of your questions, there’s no weekly accountability, and there are far too many other people vying for the promoter’s attention.

Emma’s course is comprehensive and really digs into each topic over the course of weeks, not an hour. The tasks we were given to complete at the end of each call were well thought out and genuinely thought provoking. Reporting back on your progress the following week allows the opportunity for Emma and others in the group to give feedback and suggestions that are insightful - no phony cheerful auto responses. You get ideas and learn from what others present. These are great brainstorming sessions.

Emma finds a balance between making the calls fun and laid back while maintaining a professional touch. She’s down to earth with a self-proclaimed “give a hug along with a kick in the pants” approach. You’ll find yourself motivated to improve your game and follow through. She genuinely wants us all to succeed."


Why should you join our program?

We know how hard it is to deal with the business side of building a busy health practice.

Our founder and CEO, Emma Murphy, had her own busy private practice as a Psychotherapist for over 12 years, and has been training other practitioners since 2017.

🌟 Emma first grew her own specialist practice as a disordered eating specialist.

🌟 She then levelled up and began training other practitioners.

🌟 Levelling up again, Emma licensed her Eating Freely signature program.

Now with over 85 Licensed Practitioners and three licensed health organisations, Emma has grown Eating Freely to be the world's leading network of emotional eating and binge eating disorder specialists across more than 10 countries.

So Emma has walked her talk when it comes to growing a practice by niching, marketing and scaling a health and wellness business!
"There's a saying I have to remind myself of regularly - "New level, new devil!" - growing a successful business means continuously moving out of your comfort zone, learning new skills and being committed to getting better at what you do - from both a clinical AND a business perspective"
Emma Murphy MIACP - Founder and CEO, Eating Freely

We are proud to have grown the world's leading network of emotional and binge eating specialists

3,000+

Masterclass attendees

300+

professionals trained as emotional eating specialists

80+

Licensed Eating Freely Practitioners

10+

Countries

Confidently grow your practice through:

  • Setting the right goals so you know exactly where you are going!
  • Knowing who your Ideal Client is, and how to speak to them
  • Developing a Signature Service that is unique to you
  • Understanding the real purpose of marketing
  • Getting your website to work for you 24/7 - bringing in clients!
  • Fill your diary with discovery calls!
  • Discovery calls or consultations and how to convert them
  • All about social media and content creation
  • Get offline - the power of your local community
  • Building a referral network, get recommended by others


🌟MONEY BACK GUARANTEE:🌟

2 new clients for your signature program will FULLY recover your investment.

Ready to Transform Your Practice?

Join us, work the program and you WILL have clients signed up for your signature program before we finish - our training more than pays for itself!


Fee: $1995.00
Can be paid in full, or in 12 monthly installments of $195.

Join us in September 2025

We take a maximum of 10 practitioners on each group.

It is unusual for a specialist skill training like ours to guarantee a return on your investment in our training, but we do exactly that.

You'll complete this training with a structured, specialist 3 month program to offer clients, and just 2 new clients will more than recoup your training fee! 

You can pay in full or in instalments over 12 months.

Our training is fully approved for Continuing Education credits and is therefore a business expense that can be put through your practice.

Pay in full:

12 Installments

Secure your Place Now!
Secure your Place Now!

Duration: 12 Weeks Online

CPD / CE Credits: YES

WARNING! This program is a hands-on, practical experience where you will be taking action weekly to build the foundation for your practice success.

Our goal is to give you everything you need to confidently develop and sell a specialist, signature program to clients that will deliver significant return on your investment. 

If you commit to and work the program, you WILL have clients signed up for your signature program before the full training is completed!

 

September 2025 Training Details

Live Calls

Start:    Thursday 4th September 2025
Finish:  Thursday 18th December

Call times:
3-4.30pm (Ire/UK)
10 - 11.30am EST
7 - 8.30am PST
A Health Coach taking an online on-demand masterclass in working with emotional eating

Self-Paced Learning

Content:
12 sessions, unlocked weekly
3 video modules per session
Slide downloads
Worksheets other client Resources

Time commitment:
1.5 - 2 hours per week minimum plus additional reading time

Our training builds into a structured, evidence based framework and gives you a 'done-for-you' program to offer clients.

Case Study Clients

From week 5-6 you will be expected to begin working with 1-2 case study clients.

Trainees are required to submit weekly Case Study Session Reviews to trainers.

CE criteria: All trainees must deliver a minimum of 6 sessions to at least 1 case study client during training.

If you do not have your own practice and are working in a healthcare organisation, by agreement you can use the program material with service users and submit reviews of same.
Download your full curriculum here

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